Airbnb provides a platform for hosts to list properties and guests to book them. Core features include travel planning, flexible search filters, host and guest messaging, transaction processing, and user reviews. Recently, they introduced Airbnb Experiences, which offers travelers access to local activities and guided tours. The platform relies on technologies such as cloud infrastructure, AI-driven recommendations, and mobile apps (iOS and Android).

Airbnb follows a commission-based pricing model, taking a service fee from hosts and guests for each booking. Hosts typically pay a 3% fee per booking, while guests are charged a service fee that ranges from 5% to 15%. There are no subscription plans or recurring fees for users, and Airbnb makes additional revenue from premium services such as 'Airbnb Plus.'

Airbnb serves a diverse customer base, including individual travelers, families, and business travelers. Hosts include private homeowners, professional property managers, and boutique hotel operators. It targets urban and rural markets globally and appeals to value-driven and experience-seeking travelers.

Airbnb serves a diverse customer base, including individual travelers, families, and business travelers. Hosts include private homeowners, professional property managers, and boutique hotel operators. It targets urban and rural markets globally and appeals to value-driven and experience-seeking travelers.

Airbnb heavily relies on digital marketing, leveraging social media, influencer partnerships, and targeted advertising. Additionally, it uses a referral program to grow its user base. The company also seeks to form strategic partnerships within the hospitality and travel industry to expand its reach.

Customer reviews highlight the variety of accommodations, ease of use, and personalized experiences as strengths. However, there are complaints about inconsistent host quality, booking cancellations, and service fees. Overall, customer satisfaction is high, especially among travelers seeking unique stay options.

Airbnb's competitive advantage lies in its vast network of diverse listings, global reach, user-friendly platform, and focus on unique experiences. Its ability to appeal to both hosts and guests with a seamless interface and monetization opportunities sets it apart from traditional lodging options.

• Global brand recognition and trust
• Diverse property offerings and experience options
• User-friendly platform with advanced search tools

• Regulatory and legal challenges in some markets
• High service fees impacting price-sensitive customers
• Quality inconsistencies due to reliance on individual hosts

• Expansion into long-term rental markets
• Partnerships with corporate travel providers
• Development of in-app concierge services and local guides

• Intensified competition from OTAs and hotel chains
• Economic downturns reducing discretionary travel spending
• Potential erosion of trust from high-profile service issues