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Zest is a dynamic vacation rental platform crafted to elevate the travel experience. It creates a vibrant ecosystem for guests, hosts, and vendors, connecting travelers with distinctive properties while empowering hosts to optimise listings. The platform partners with brands and local providers to enhance both stays and properties, delivering a well-rounded approach to short-term rentals.
The short-term rental market lacks the consistency of rewards and community-driven features found in hotel loyalty programs. This gap leads to an underwhelming experience for guests, hosts, and vendors. Now, more than ever, the demand for a cohesive loyalty system that bridges this divide is crucial, enabling all parties to thrive in a competitive landscape.
For travelers seeking personalized stays, Zest is a short-term rental platform that offers a rewarding ecosystem connecting unique properties and local vendors. Unlike traditional rentals, our product fosters community and incentivises engagement through a cohesive loyalty program.
We create a rewarding vacation rental platform for travellers, hosts, and vendors so that everyone can experience enhanced stays.
This business is built for modern travellers seeking unique and personalised experiences during their stays. These guests value community-driven features, convenience, and the opportunity to engage with local vendors. They desire more than just a place to sleep; they want an immersive experience that connects them to the locale.
The primary competitors for Zest are Airbnb and traditional hotel chains with established loyalty programs. Airbnb operates as a marketplace connecting hosts and travellers, relying heavily on user-generated content and reviews to foster trust and selection. Traditional hotel chains leverage their loyalty programs to attract repeat business, offering points and exclusive benefits to enhance guest experience and ensure brand loyalty.
Airbnb has disrupted the lodging industry with its peer-to-peer model, enabling unique stays across various locales. Their vast inventory and strong community presence provide a significant competitive advantage. On the other hand, traditional hotel chains focus on exceptional customer service and loyalty rewards, creating a consistent experience but often lacking the local charm found in vacation rentals. Zest differentiates itself by combining the community aspects of Airbnb with a cohesive rewards system that integrates local vendors, aiming to create a unique and engaging platform for modern travellers.
The short-term rental market is fragmented with a lack of cohesive loyalty systems that reward both guests and hosts alike. Current platforms primarily focus on property listings without integrating comprehensive community engagement features or vendor partnerships that enhance the guest experience.
Zest addresses a notable gap in the market by combining vacation rentals with a strong loyalty framework, similar to hotel programs. Many modern travellers desire unique, immersive experiences that go beyond simple accommodation, yet existing platforms rarely offer a unified system to foster that engagement and sense of community.
The absence of a reward system that incentivises interaction among guests, hosts, and local vendors results in underwhelming experiences. Zest's model connects guests not only with distinctive properties but also with local resources, creating meaningful interactions that traditional platforms fail to provide.
This focus on building a well-rounded ecosystem presents a significant opportunity for Zest to drive brand loyalty and customer retention in a burgeoning market segment, ultimately enhancing time-to-validation for both hosts and the platform.
It is really important at this point that you do additional research. We suggest you do Competitor Analysis and Customer interviews to ensure your feature is on target and you can begin to capture requirements.
