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Lunch buddy

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Business Summary

Lunch Buddy is a platform designed to help professionals connect with individuals from complementary trades or professions over lunch. It provides a unique way to network, share ideas, and build relationships outside of traditional evening networking events. By facilitating meaningful connections in an informal and enjoyable setting, Lunch Buddy helps professionals expand their networks, gain new perspectives, and make lunchtime more enriching.

The Problem

Many business professionals and tradespeople struggle to connect with others outside their immediate network or industry. Traditional networking events often occur at night, which can be inconvenient. Additionally, professionals may desire meaningful, focused interactions with those in similar or complementary fields to share knowledge, exchange ideas, and grow personally and professionally.

The Vision

For professionals who seek to expand their network and exchange ideas, the Lunch Buddy platform is a professional networking tool that connects individuals over shared lunches to facilitate meaningful conversations and idea-sharing. Unlike traditional networking events or platforms, Lunch Buddy provides focused, one-on-one or small group opportunities during daytime hours, fostering deeper connections and convenience.

The Mission

We create a platform for professionals to connect with like-minded individuals over lunch so that they can exchange knowledge, foster meaningful relationships, and grow professionally and personally in a convenient and enjoyable setting.

Market Summary

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Target Audience

The target audience for Lunch Buddy encompasses business professionals and tradespeople who are eager to expand their networking opportunities beyond their immediate circle or industry. These individuals value meaningful, focused connections and seek practical ways to share knowledge and exchange ideas. They often find traditional evening networking events inconvenient and are looking for a more flexible, daytime alternative to meet like-minded individuals.

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Main Competitors

Shapr

Shapr is a professional networking app often described as 'Tinder for networking.' It matches users with professionals based on their interests, location, and networking goals. Users swipe through profiles to select individuals they'd like to meet and connect with. Shapr focuses on casual networking but lacks the focus on in-person, lunch-based connections that Lunch Buddy offers.

LunchClub

LunchClub is an AI-powered platform that connects professionals for one-on-one meetings, often over lunch or coffee. It uses algorithms to match individuals based on their goals, industries, and expertise. LunchClub's focus on AI matching and flexible meeting formats makes it a close competitor to Lunch Buddy, but it doesn’t specifically promote the informal, enriching lunch setting.

Meetup

Meetup is a widely used platform that allows people to organise and join groups based on shared interests or professional goals. While Meetup facilitates professional networking and connections, its group-based approach and generalised focus on events make it less targeted than Lunch Buddy’s one-on-one or small group lunch networking model.

LinkedIn

LinkedIn is a global professional networking platform where users connect, message, and share content within their professional circles. While LinkedIn excels at online networking and content sharing, it doesn’t offer a structured way to arrange in-person meetings, particularly lunch-focused networking opportunities, which sets Lunch Buddy apart.

View Competitor Insights and Market Research

Market Gap

The market currently lacks a platform that specifically facilitates meaningful, in-person networking opportunities during lunchtime. While there are existing professional networking tools like Shapr, LunchClub, Meetup, and LinkedIn, none of them focus on creating a structured, informal setting for professionals to connect over lunch. This gap leaves individuals with limited options for daytime networking that prioritises one-on-one or small group interactions to foster deeper relationships and knowledge sharing.

Additionally, many professionals find evening networking events inconvenient and overly crowded, which reduces the quality of interactions. Lunch Buddy addresses this unmet need by offering a daytime alternative that fits seamlessly into professionals' schedules, providing a focused and enjoyable way to expand their networks.

Furthermore, the current platforms either lack specificity in fostering in-person connections (as seen with LinkedIn) or fail to emphasise the unique value of networking over a shared meal (as seen with Shapr and LunchClub). Lunch Buddy’s approach of combining informal lunchtime settings with targeted networking makes it uniquely positioned to fill this void in the market.

Research

It is really important at this point that you do additional research. 
We suggest you do Competitor Analysis and Customer interviews to ensure your feature is on target and you can begin to capture requirements.

Business Brief

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Business Canvas

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Customer Segments

Problem Statement

Value Proposition

Solution & Key Features

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Addressable Market

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Value Proposition Canvas

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Customer Jobs

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Key Features

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Three-Year Financial Projections

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