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Wealth Flow Management

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Business Summary

Wealth Flow Management is an innovative platform designed to empower individuals and financial advisors to take control of their investment portfolios. It offers a holistic approach by consolidating all types of investments, enabling users to track growth rates, debt, and overall financial position through a user-friendly dashboard. The platform includes features like what-if analysis, best-practice comparisons, and historical performance tracking via snapshots, making it easy to monitor changes over time. For financial advisors, the multi-tenanted platform allows seamless management of multiple clients' portfolios, fostering efficiency and better client outcomes.

The Problem

Managing investment portfolios is challenging due to disjointed and separate data points, entities, and investments that do not easily integrate or report together. This lack of a unified view makes it difficult for individuals and financial advisors to track performance, forecast growth, optimise tax strategies, and plan effectively.

The Vision

For individuals and financial advisors, who need an all-in-one solution to manage diverse investment portfolios, the Wealth Flow Management platform is a comprehensive financial management tool that consolidates all investment data, provides growth tracking, and enables best-practice comparisons. Unlike using manual or fragmented methods like spreadsheets, our platform offers a streamlined, user-friendly solution with powerful reporting and forecasting capabilities.

The Mission

We provide an advanced portfolio management platform for individuals and financial advisors so that they can holistically track investments, optimise financial strategies, and achieve long-term growth.

Market Summary

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Target Audience

This business is built for two primary groups: individuals managing their own investment portfolios and financial advisors overseeing multiple clients' portfolios. These individuals often face challenges in consolidating and understanding diverse financial data scattered across various platforms. Similarly, financial advisors need efficient tools to manage multiple clients' investments while providing clear, actionable insights. Both groups require a unified, easy-to-use solution that simplifies financial tracking, optimises strategies, and drives long-term financial growth.

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Main Competitors

Some of the primary competitors for Wealth Flow Management include platforms such as Personal Capital, Morningstar, and eMoney Advisor. These companies operate in the financial management and portfolio tracking space, offering tools and services aimed at simplifying investment management for individuals and financial advisors.

Personal Capital

Personal Capital is a well-established platform that combines wealth management services with advanced financial tracking tools. It offers features like investment tracking, retirement planning, and budgeting tools. The platform also includes a fee-based advisory service for individuals looking for personalised financial advice. Personal Capital focuses on providing a consolidated view of users' finances, similar to Wealth Flow Management.

Morningstar

Morningstar is a global investment research and management company known for its robust portfolio tracking and analysis tools. It provides individual investors and financial advisors with powerful tools to analyse investments, compare funds, and gain insights into historical performance. The platform is widely used for its research-driven approach and comprehensive data offerings.

eMoney Advisor

eMoney Advisor is a financial planning platform tailored for advisors managing multiple clients. It includes features like goal-based planning, cash flow analysis, and collaborative tools that enhance client engagement. eMoney Advisor’s primary focus is on providing financial advisors with the ability to create detailed and actionable financial plans for their clients, making it a competitive option in the advisor-focused market.

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Market Gap

Research

It is really important at this point that you do additional research. 
We suggest you do Competitor Analysis and Customer interviews to ensure your feature is on target and you can begin to capture requirements.

Business Brief

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Business Canvas

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Customer Segments

Problem Statement

Value Proposition

Solution & Key Features

Revenue Streams

Cost Structure

Channels

Customer Relationships

Key Metrics

Key Resources

Key Partnerships

Competitive Advantage

Addressable Market

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Value Proposition Canvas

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Customer Jobs

Customer Gains

Customer Pains

Pain Relievers

Gain Creators

Products & Services

Proposed Solutions

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Solution Options

Preferred Solution

Preferred Solution

Business Features

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Key Features

MVP Features

Post Launch Features

Product Iteration

Channels

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Go-To-Market Strategy

Marketing Channels

Unique Brand Positioning

Financials

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Three-Year Financial Projections

Start Up Budget

Investment Plan

Risk Analysis

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Potential Risks & Uncertainties

Mitigation Strategies

Contingency Planning