Customer Interview Script: Validating Elderly Care for All

1. Introduction

Thank you for taking the time to speak with us. We’re exploring a platform to simplify elderly care planning by offering tailored roadmaps to help families and elderly individuals access essential services, resources, and entitlements. Your insights will help us determine whether our platform meets real needs and how we can improve it.

2. Customer Background

• Can you tell us a bit about your role and experience in planning or managing elderly care (e.g., for yourself, a relative, or as a caregiver)?
• What challenges have you faced when gathering information or accessing elderly care resources and services?
• How frequently do you need to find or use elderly care resources?

3. Problem Validation

• On a scale of 1-10, how challenging do you find navigating elderly care resources and planning?
• What specific difficulties do you encounter when trying to ensure proper care and planning for aging individuals?
• If these challenges were resolved, how do you believe it would impact you, your family, or the elderly individual(s) in your care?

4. Current Workarounds

• How do you currently approach elderly care planning? What resources, tools, or services do you use?
• Are there any aspects of these methods that you find particularly frustrating or inefficient?
• What do you like about the solutions you currently use? What do you think is missing?

5. Solution Fit & Value

• Based on what we’ve shared, does this platform sound like a solution you would use? Why or why not?
• What features of our proposed solution stand out to you the most?
• What concerns or reservations do you have about a platform for elderly care planning?

6. Willingness to Pay

• Would you be willing to pay for access to a platform that provides tailored roadmaps and elderly care planning tools? Why or why not?
• What pricing model feels reasonable for this type of service? For instance, would you prefer a subscription model (e.g., monthly) or a one-time payment?
• If we charged [example price range, e.g., $20-$50/month], would that feel fair? Why or why not?

7. Barriers to Adoption

• What might prevent you from using this solution?
• Would any trust-related concerns, such as data security or accuracy of information, impact your decision to use it?
• What would make this tool feel indispensable to you rather than a convenient option?

8. Uncovered Needs

• Are there additional features or improvements that would make this platform more helpful for you?
• Are there any related problems or concerns that we haven’t addressed through this solution?
• If you could design the perfect elderly care planning tool, what would it include?

9. Overall Sentiment

• On a scale of 1-10, how useful does this platform sound to you?
• Do you see yourself recommending this platform to others in similar situations? Why or why not?
• What’s the biggest reason you would or wouldn’t adopt this solution?

10. Closing

Thank you for your time and valuable feedback! Your insights are essential as we work to refine our platform. Is there anything else you’d like to share or suggest? Would you be open to further discussions as we develop the platform?