Qatar Airways IFEC Transformation Customers
Target Customer Segments
Target Customer:
Persona
Amira Khalid
Demographics
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Age
35
Gender
Female
Location
Doha, Qatar
Education Level
Master’s Degree in Business Management
Income Range
$70,000 - $100,000
Family Status
Single, living in an urban setting
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Occupation & Industry
Marketing Manager for a global consumer electronics company
Work Environment
Office-based but travels regularly for work
Personal Background
Loves exploring new destinations, enjoys trying different cuisines, and values high-quality experiences.
Behavioural traits
Daily Routine
Checks emails and social media in the morning, heads to work, attends presentations, and unwinds with her favourite podcasts or movies.
Technology Usage
- Highly tech-savvy
- Uses streaming and productivity apps consistently
- Frequently books flights and accommodations online
Buying Behavior
Prefers convenient online purchases, values loyalty programs, and seeks premium services for business trips.
Media Consumption
- Active on Instagram and LinkedIn
- Reads travel blogs and business news
- Watches YouTube reviews for premium services
Goals & motivations
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Primary Goals
To balance a seamless business travel experience with moments of personal luxury and comfort.
Personal & Professional Aspirations
Wants to explore more cultural destinations while maintaining a strong professional image in her field.
What Drives Them?
Efficiency, quality experiences, and the ability to connect personally and professionally during travel.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Problems They Face
- Limited connectivity on long-haul flights
- Fragmented inflight services
- Lack of cohesive loyalty benefits across partner airlines
Barriers to Adoption
Concerns around the learning curve and perceived additional costs of premium inflight features.
Common Complaints
“The inflight entertainment system is outdated” and “Wi-Fi connectivity is unreliable.”
Deceision making process
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How They Discover Products/Services
Via curated online travel itineraries, airline apps, and recommendations from colleagues or industry events.
Who Influences Them?
- Social media influencers
- Work colleagues
- Travel review websites
Key Concerns Before Purchase
Service reliability, accessibility of onboard features, and integration with loyalty partners.
Preferred Communication Channels
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Where They Engage Most
- Instagram for visual experiences
- Airline apps for journey management
- LinkedIn for professional reputation and interactions
Preferred Brands & Influences
Admires brands like Emirates, Four Seasons Hotels, and Apple for their premium and integrated experiences.
Tone & Style of Communication
Concise, elegant, and solution-driven with a touch of sophistication.
Empathy Map
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What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
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Expand on Persona 1
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Target Customer 2:
Persona
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Behavioural traits
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Or Would you like to Create Persona 2?
Create Persona Number 2, then you can create the Empathy Map and Customer Journey Map
Expand on Persona 2
You can now Generate either the Empathy map or customer journey map for Persona 2
Target Customer:
Persona
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Behavioural traits
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Or Would you like to Create Persona 3?
Create Persona Number 3, then you can create the Empathy Map and Customer Journey Map
Expand on Persona 3
You can now Generate either the Empathy map or customer journey map for Persona 2