Zest | Short Term Rentals Customers
Target Customer Segments
Target Customer:
Persona
Emily Harris
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Age
34
Gender
Female
Location
Melbourne, Australia
Education Level
Master’s Degree in Marketing
Income Range
$90,000 - $130,000
Family Status
Single with a partner, no children
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Occupation & Industry
Digital Marketing Specialist in the Tourism Industry
Work Environment
Remote with occasional business travel
Personal Background
Passionate about travel, enjoys experiencing new cultures, and loves exploring unique accommodations during her trips.
Behavioural traits
Daily Routine
Begins the day with a morning jog, works from a cosy home setup, takes breaks to brainstorm creative marketing ideas, and spends evenings planning her next travel adventure.
Technology Usage
- Frequently uses social media (Instagram, TikTok) for travel inspiration
- Heavily reliant on travel-oriented apps
- Appreciates seamless user experiences
Buying Behavior
Research-driven, values recommendations from friends and reviews, and often chooses budget-friendly yet high-quality options.
Media Consumption
- Follows travel blogs and vlogs
- Subscribes to travel-focused newsletters
- Frequently watches online content about latest travel trends
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Primary Goals
To explore unique and affordable accommodations while maximising the value of her travel experiences.
Personal & Professional Aspirations
Wants to visit 50 countries before turning 40 and establish herself as a travel influencer.
What Drives Them?
A passion for cultural discovery, creating memorable experiences, and making meaningful connections while travelling.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Problems They Face
- Frustrated by lack of rewarding loyalty programs in the short-term rental market
- Overwhelmed by the abundance of rental options without clear differentiation
- Struggles to find consistent quality in short-term accommodations
Barriers to Adoption
Scepticism about whether loyalty rewards on a rental platform will deliver tangible value.
Common Complaints
Short-term rental platforms feel impersonal and transactional, with no incentives to stay loyal.
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
How They Discover Products/Services
Via Instagram ads, travel influencers, and word of mouth from fellow travellers.
Who Influences Them?
- Travel bloggers and content creators
- Close friends and family
- Online reviews and forums
Key Concerns Before Purchase
Wants to ensure the rewards are attainable, offers are relevant, and the properties meet her expectations for uniqueness and convenience.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Where They Engage Most
- Travel groups on Facebook
- Email newsletters
Preferred Brands & Influences
Adores boutique travel agencies, eco-conscious brands, and platforms promoting authentic travel experiences.
Tone & Style of Communication
Friendly, engaging, and visually-oriented, with a focus on storytelling and inspiration.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Expand on Persona 1
You can now Generate either the Empathy map or customer journey map for Persona 1
Target Customer 2:
Persona
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Behavioural traits
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Or Would you like to Create Persona 2?
Create Persona Number 2, then you can create the Empathy Map and Customer Journey Map
Expand on Persona 2
You can now Generate either the Empathy map or customer journey map for Persona 2
Target Customer:
Persona
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Behavioural traits
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Or Would you like to Create Persona 3?
Create Persona Number 3, then you can create the Empathy Map and Customer Journey Map
Expand on Persona 3
You can now Generate either the Empathy map or customer journey map for Persona 2