Alligator Groundwork Customers
Target Customer Segments
Target Customer:
Persona
Michael Simmons
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Age
38
Gender
Male
Location
Seattle, USA
Education Level
Associate’s Degree in Civil Engineering
Income Range
$70,000 - $95,000
Family Status
Married with one child
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Occupation & Industry
Owner of a Small Construction Firm
Work Environment
Primarily on-site at project locations with some remote responsibilities
Personal Background
Enjoys hiking, DIY home projects, and spending weekends with family
Behavioural traits
Daily Routine
Starts early with site inspections, coordinates with subcontractors and customers, and ends the day reviewing project budgets and timelines.
Technology Usage
- Uses project management software to track progress
- Relies on mobile apps for communication with team
- Prefers on-the-go solutions that are quick and easy to use
Buying Behavior
Prefers cost-effective and reliable services, values clear upfront pricing, compares providers, and prioritizes vendors who respect timelines.
Media Consumption
- Reads trade magazines such as Construction Business Owner
- Watches tutorials on YouTube for equipment and new technologies
- Attends local construction trade events and conferences
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Primary Goals
Complete projects on time and within budget to ensure profitability and customer satisfaction.
Personal & Professional Aspirations
Build a reputation for being the go-to contractor for small-to-medium-scale construction projects in his region.
What Drives Them?
Providing stable income for his family, growing the business, and fostering strong client relationships to ensure repeat work.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Problems They Face
- Unclear pricing or hidden fees from service providers
- Difficulty in finding adaptable vendors for small, specialized jobs
- Pressure to meet tight project timelines without sacrificing quality
Barriers to Adoption
Concerns about reliability and skill level of vendors, as well as fears of financial overruns.
Common Complaints
Inconsistent service quality, lack of eco-friendly practices, and unpredictable project costs.
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
How They Discover Products/Services
Referrals from industry peers, Google searches, and construction trade expos.
Who Influences Them?
- Peers in the construction industry
- Project managers from other companies
- Specialist vendors with proven track records
Key Concerns Before Purchase
Price transparency, vendor reliability, and alignment with project needs.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Where They Engage Most
- Industry trade shows
- Local construction networking events
Preferred Brands & Influences
Trusts brands like Caterpillar, Kubota, and local suppliers with established reputations.
Tone & Style of Communication
Straightforward, professional, and detail-oriented.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Expand on Persona 1
You can now Generate either the Empathy map or customer journey map for Persona 1
Target Customer 2:
Persona
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Behavioural traits
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Or Would you like to Create Persona 2?
Create Persona Number 2, then you can create the Empathy Map and Customer Journey Map
Expand on Persona 2
You can now Generate either the Empathy map or customer journey map for Persona 2
Target Customer:
Persona
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Behavioural traits
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Or Would you like to Create Persona 3?
Create Persona Number 3, then you can create the Empathy Map and Customer Journey Map
Expand on Persona 3
You can now Generate either the Empathy map or customer journey map for Persona 2