Elderly Care for all Customers
Target Customer Segments
Target Customer:
Elderly Individuals
Persona
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Age
73
Gender
Female
Location
Melbourne, Australia
Education Level
High School Diploma
Income Range
$25,000 - $40,000 (pension and savings)
Family Status
Widowed with three adult children
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Occupation & Industry
Retired teacher
Work Environment
Retired, spends most time at home but attends community events occasionally.
Personal Background
Enjoys gardening, knitting, and volunteering at a local library.
Behavioural traits
Daily Routine
Starts the day with a light walk, reads the newspaper, spends time gardening or with family, and enjoys early evenings watching TV.
Technology Usage
- Uses a tablet or desktop for basic tasks like banking and messaging family
- Frequently views YouTube tutorials for hobbies (e.g., gardening tips)
- Relies on children for help with more advanced tech tasks
Buying Behavior
Generally cautious, prefers reliable and familiar brands, and is heavily influenced by recommendations from family members or friends.
Media Consumption
- Watches evening news on TV
- Reads local newspapers
- Stops by community centers for information on local programs
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Primary Goals
Wants to maintain her independence and ensure a secure, comfortable lifestyle without becoming a burden to her family.
Personal & Professional Aspirations
Focused on staying healthy, active, and socially connected.
What Drives Them?
The desire to remain self-sufficient while staying close to family and engaged in the community.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Problems They Face
- Difficulty understanding government entitlement programs and services
- Fear of outliving savings or losing financial security
- Worries about accessing the right care or support services as needs change
Barriers to Adoption
Limited tech-savviness, reluctance to trust new platforms, and potential concerns about cost or complexity of solutions.
Common Complaints
“There’s too much information, and I don’t know where to start.”
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
How They Discover Products/Services
Hears about services through family recommendations, TV advertisements, and community center referrals.
Who Influences Them?
- Adult children
- Community friends
- Local support workers
Key Concerns Before Purchase
Trustworthiness, ease of use, and affordability.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Where They Engage Most
- Local community centers or events
- Email (with assistance if needed)
- Printed materials like brochures
Preferred Brands & Influences
Trusts brands or services endorsed by local authorities or nonprofit organizations.
Tone & Style of Communication
Clear, empathetic, and easy-to-understand language with visuals or examples.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Expand on Persona 1
You can now Generate either the Empathy map or customer journey map for Persona 1
Target Customer 2:
Persona
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Behavioural traits
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Or Would you like to Create Persona 2?
Create Persona Number 2, then you can create the Empathy Map and Customer Journey Map
Expand on Persona 2
You can now Generate either the Empathy map or customer journey map for Persona 2
Target Customer:
Persona
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Behavioural traits
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Or Would you like to Create Persona 3?
Create Persona Number 3, then you can create the Empathy Map and Customer Journey Map
Expand on Persona 3
You can now Generate either the Empathy map or customer journey map for Persona 2