Cool figurines Customers
Target Customer Segments
Target Customer:
Persona
Alex Martinez
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Age
29
Gender
Non-binary
Location
Austin, Texas
Education Level
Bachelor’s Degree in Fine Arts
Income Range
$40,000 - $65,000
Family Status
Single
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Occupation & Industry
Freelance 3D Designer & Illustrator
Work Environment
Works from a home studio with occasional collaborations at coworking spaces.
Personal Background
Passionate about creating digital art, attending comic conventions, and gaming with friends.
Behavioural traits
Daily Routine
Starts their day sketching or brainstorming design ideas. Spends afternoons refining 3D models and engaging with creative communities online.
Technology Usage
- Proficient with design software like Blender and Adobe Creative Suite
- Engages with social media platforms to showcase work
- Participates in forums like Reddit for feedback and networking
Buying Behavior
Values platforms offering exposure and monetization opportunities over upfront profits.
Media Consumption
- Watches YouTube tutorials and design-related content
- Follows Instagram and TikTok accounts of famous designers
- Reads online articles on trends in 3D design and collectibles
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Primary Goals
Wants to gain recognition in the 3D design community and expand their online portfolio.
Personal & Professional Aspirations
Aspires to collaborate with established brands or launch their own figurine collection.
What Drives Them?
Creative freedom, the excitement of seeing their designs come to life, and connecting with an appreciative audience.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Problems They Face
- Struggles with getting their designs noticed in a competitive market
- Lacks resources to manufacture their own products
- Confused about which platform is best for their needs
Barriers to Adoption
Could be hesitant due to lack of knowledge about profit-sharing models or voting systems.
Common Complaints
‘Existing platforms feel impersonal, and I don’t get enough engagement or feedback from fans.’
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
How They Discover Products/Services
Through social media, creative forums, and word of mouth from other designers.
Who Influences Them?
- Peers in design groups
- Popular artists in the 3D and collectible communities
- Creative industry influencers
Key Concerns Before Purchase
Needs clarification on revenue-sharing models and platform terms.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Where They Engage Most
- Discord communities
- Creative convention events
Preferred Brands & Influences
Marvel, Funko, and independent creators like Beeple.
Tone & Style of Communication
Friendly, casual, and supportive of emerging talent.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Expand on Persona 1
You can now Generate either the Empathy map or customer journey map for Persona 1
Target Customer 2:
Persona
Alexis Rivera
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Age
29
Gender
Female
Location
Portland, Oregon, USA
Education Level
Bachelor’s Degree in Fine Arts
Income Range
$40,000 - $60,000
Family Status
Single, lives with a roommate
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Occupation & Industry
Freelance 3D Designer & Illustrator
Work Environment
Remote, home-based studio
Personal Background
A passionate designer who spends free time sketching character concepts, joining gaming communities, and attending local creative meetups.
Behavioural traits
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Daily Routine
Begins mornings brainstorming designs, afternoons are spent on client work or creating personal projects, and evenings involve engaging with online creative communities or exploring new tools.
Technology Usage
- Comfortable with a wide range of design software (e.g., Blender, ZBrush)
- Frequently uses social platforms like Instagram and ArtStation to showcase her work
- Occasionally uses crowdsourcing platforms like Kickstarter for extra income
Buying Behavior
Prefers affordable, yet professional tools; actively compares features; highly values tools that help her get exposure for her art.
Media Consumption
- Follows industry tutorials on YouTube
- Joins webinars about design trends
- Regularly checks forums like Reddit and Discord for inspiration and feedback
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Primary Goals
Wants to become a renowned figurine designer and create designs that resonate with a passionate community.
Personal & Professional Aspirations
Dreams of launching a self-sustaining design studio and collaborating with big-name brands in the collectible industry.
What Drives Them?
The appreciation of her creative vision, the chance to collaborate with fans, and the financial freedom to focus solely on her artistry.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Problems They Face
- Lack of consistent opportunities to monetize her designs
- Struggles with gaining visibility in the crowded online design space
- Limited resources for marketing her work independently
Barriers to Adoption
Concerns about how much commission the platform takes, unclear terms around ownership rights, or fear of low engagement from fans.
Common Complaints
Many platforms feel impersonal or prioritize bigger creators instead of emerging talent.
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
How They Discover Products/Services
Through recommendations in design forums, social media posts, and word of mouth from fellow artists.
Who Influences Them?
- Famous figures in the art and design space
- Feedback from design-focused communities
- Friends who are also creatives
Key Concerns Before Purchase
Wants assurances about fair compensation, ease of use, and overall impact on her brand visibility.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Where They Engage Most
- ArtStation
- Social forums like Discord or design-focused Reddit communities
Preferred Brands & Influences
Looks up to brands like Adobe, Wacom, and creative platforms like Shapeways or Threadless.
Tone & Style of Communication
Creative, inspiring, and community-focused – avoids corporate tones.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Or Would you like to Create Persona 2?
Create Persona Number 2, then you can create the Empathy Map and Customer Journey Map
Expand on Persona 2
You can now Generate either the Empathy map or customer journey map for Persona 2
Target Customer:
Persona
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Demographics
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Professional / personal background
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Behavioural traits
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Goals & motivations
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Challenges & pain points
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Deceision making process
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Preferred Communication Channels
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Empathy Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
What They Think & Feel
What They Say & Do
What They Hear
What They See
Customer Pains
Customer Gains
Customer Journey Map
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Or Would you like to Create Persona 3?
Create Persona Number 3, then you can create the Empathy Map and Customer Journey Map
Expand on Persona 3
You can now Generate either the Empathy map or customer journey map for Persona 2