We are interviewing potential customers to understand what competitors are doing well and where they fall short of customer expectations.

[{"question":"Have you ever used a battery-operated electric scrubbing brush?","options":["Yes","No"]}, {"question":"Which brand(s) of electric scrubbing brush have you used in the past 12 months?","options":["Bissell","Black+Decker","Rubbermaid","Other"]}, {"question":"How frequently do you use the electric scrubbing brush?","options":["Daily","Weekly","Monthly","Less often"]}, {"question":"Do you primarily use this product for cleaning in the bathroom, the kitchen, or both?","options":["Bathroom","Kitchen","Both","Neither"]}, {"question":"Have you purchased any accessories or replacement parts for your electric scrubbing brush?","options":["Yes","No"]}]

[{"text":"Can you describe the primary reason you chose to purchase your current electric scrubbing brush?","type":"open"}, {"text":"What do you like most about your current electric scrubbing brush?","type":"open"}, {"text":"Are there any features of your scrubbing brush that you find particularly useful or innovative?","type":"open"}, {"text":"What, if anything, do you dislike about your current electric scrubbing brush?","type":"open"}, {"text":"Have you encountered any specific issues or annoyances while using the product?","type":"open"}, {"text":"Is there a specific unmet need or feature you wish your current product offered?","type":"open"}, {"text":"How would you rate your overall satisfaction with your current electric scrubbing brush?","type":"mc","options":["Very satisfied","Somewhat satisfied","Neutral","Somewhat dissatisfied","Very dissatisfied"]}, {"text":"Have you ever considered switching to a different brand of electric scrubbing brushes? Why or why not?","type":"open"}, {"text":"When deciding to buy an electric scrubbing brush, how important is pricing compared to features and quality?","type":"mc","options":["Price is most important","Features are most important","Quality is most important","All are equally important"]}, {"text":"Do you feel that your current electric scrubbing brush offers good value for money?","type":"mc","options":["Yes, definitely","Somewhat","Neutral","No, not at all"]}, {"text":"What improvements or changes would encourage you to purchase a different or new electric scrubbing brush in the future?","type":"open"}, {"text":"How important is ease of use and versatility in your choice of a cleaning tool?","type":"mc","options":["Very important","Somewhat important","Neutral","Not important at all"]}, {"text":"Can you share any specific instances or stories about your usage experience with the product?","type":"open"}, {"text":"Would you recommend your current electric scrubbing brush to a friend? Why or why not?","type":"open"}, {"text":"What factors would most influence your next purchase of a cleaning tool?","type":"open"}]

Thank you for taking the time to participate in our research study. We're looking to gain insights into your experiences with electric scrubbing brushes from various brands. Your feedback will help us identify opportunities to improve and better serve customers like you.

NoScrub CompRes Interviews

Interview

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