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NoScrub Competitor Research Interviews

Customer Survey

Customer Interviews

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Research Objective

To interview potential customers to understand what competitors are doing well and where they fall short of customer expectations.

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Survey Objectives

To interview potential customers to understand what competitors are doing well and where they fall short of customer expectations.

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Objective

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To interview potential customers to understand what competitors are doing well and where they fall short of customer expectations.
[{"question":"Have you ever used a battery-operated electric scrubbing brush?","options":["Yes","No"]}, {"question":"Which brands of electric scrubbing brushes have you used? Please select all that apply.","options":["Bissell","Black+Decker","Rubbermaid","Other"]}, {"question":"How frequently do you use these types of cleaning tools?","options":["Daily","Weekly","Monthly","Rarely"]}, {"question":"How long have you been using these types of products?","options":["Less than 6 months","6 months to 1 year","1 to 2 years","More than 2 years"]}, {"question":"Have you purchased any replacement parts or accessories for these cleaning tools?","options":["Yes","No"]}]
[{"text":"What do you like the most about the electric scrubbing brushes you've used from these brands?","type":"open","required":true}, {"text":"Are there any features that these products have that particularly stand out or that you find most useful during cleaning tasks?","type":"open","required":true}, {"text":"What are some challenges or frustrations you've encountered while using these scrubbing brushes?","type":"open","required":true}, {"text":"Is there something about these products that you feel is lacking or could be improved upon?","type":"open","required":true}, {"text":"How satisfied are you with these electric scrubbing brushes in terms of efficiency and ease of use?","type":"open","required":true}, {"text":"On a scale from 1 to 4, how would you rate the affordability of these products?","options":["1 - Very Affordable","2 - Affordable","3 - Expensive","4 - Very Expensive"]}, {"text":"Have you ever considered switching to a different brand of electric scrubbing brush? If so, why?","type":"open","required":true}, {"text":"Which aspects of your current scrubbing brush would make you consider changing to a different product?","type":"open","required":true}, {"text":"What specific improvements would you like to see in future products of this kind?","type":"open","required":true}, {"text":"Have you had any customer service experiences with these brands? If so, how would you describe them?","type":"open","required":false}, {"text":"How important is it for you that a product comes with a variety of attachments for different cleaning tasks?","options":["Very Important","Important","Somewhat Important","Not Important"]}]
Thank you for taking the time to talk with us today. We are gathering insights on your experiences with various electric cleaning products to identify opportunities to improve and better serve customers like you. Your honest feedback is invaluable to us.
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