{"meta":{"research_type":"Qualitative survey","title":"Product Management Tool Feedback Survey","objective":"To understand the current strengths, pain points, and improvement opportunities in product management tool usage across small to mid-sized product teams.","participants":7,"date_range":"2024-05 to 2024-06"},"executive_summary":{"strengths":["Intuitive visual layouts (Kanban boards, timelines, dashboards) that facilitate quick understanding of task status and ownership","Simple, easy-to-learn user experiences ideal for small, tight-knit teams","Task assignment, tagging, and commenting features aid collaboration and accountability","Integrations with Slack, Google Drive, and other collaboration tools are valued for consolidating updates","Some tools (Miro, Linear) are preferred for ideation and creative planning"],"weaknesses":["Manual systems and current tools (e.g., Trello, Asana) do not scale well as team size or project complexity increases","Dashboards and reporting features are seen as clunky, shallow, or hard to customize for executive visibility","Lack of robust traceability between artifacts and poor linkage between strategy and execution","Inefficient onboarding and inconsistent board setups across teams","Limited support for product frameworks, quantitative research, and competitor/customer insight management","Permissions, sharing, and external stakeholder collaboration are often cumbersome"],"opportunities":["Introduce built-in product frameworks, strategic planning templates, and roadmapping tools","Enhance analytics and reporting capabilities, including better executive-friendly outputs (e.g., PowerPoint export)","Enable stronger integration with research, analytics, and feedback systems","Implement AI-driven automation for summarizing updates, flagging blockers, and providing contextual suggestions","Improve scalability, performance, and cross-team governance features"],"overall_sentiment":"Generally positive for small teams and straightforward workflows, but there is significant frustration with scaling, reporting, and strategic alignment. Users actively desire more integrated, flexible, and automation-driven solutions."},"themes":[{"theme":"Ease of Use and Visual Workflow","mentions":6,"summary":"Most respondents value tools for their intuitive, visual task management features and simple UX, which enable rapid onboarding and productivity for small teams.","quotes":["Clear, concise, simple UX. No barriers to learn and be productive with the tools we use.","Drag-and-drop cards, recurring tasks, and notifications are simple and effective. The visual layout of Kanban boards is intuitive.","Task ownership is clear and I like how visual everything is."]},{"theme":"Scalability and Reporting Challenges","mentions":6,"summary":"As projects and teams grow, current tools struggle to provide clarity, traceability, and robust reporting. Dashboards become overwhelming and analytics lack strategic insight.","quotes":["As soon as a project scales, everything becomes messy. Trello boards overflow with cards and labels that are impossible to track.","Reporting and analytics are shallow and rarely give any strategic insight."]},{"theme":"Integration and Collaboration","mentions":5,"summary":"Integrations with Slack, Google Drive, analytics, and customer feedback tools are highly valued, though current solutions often lack deep or bi-directional syncing across systems.","quotes":["Integrations with Slack and Google Drive are handy for consolidating updates.","Lack of bi-directional syncs across tools, which cause inconsistencies between the visual board and the system of record."]},{"theme":"Strategic Alignment and Framework Support","mentions":6,"summary":"Current tools lack built-in support for product frameworks, hypothesis tracking, and connecting goals to outcomes, forcing users to rely on external tools (Miro, Notion).","quotes":["Not really. They are built for project tracking, not strategic thinking.","A stronger link between top-level strategy and day-to-day tasks would help."]},{"theme":"Desire for Automation and AI","mentions":4,"summary":"Respondents want smarter automation to reduce repetitive admin, as well as AI-driven reporting, contextual suggestions, and summarization features.","quotes":["AI-driven reporting, smarter automation, and better ways to connect strategy with execution.","Smart automation that removes repetitive admin would also be a huge benefit."]},{"theme":"Research and Customer Feedback Integration","mentions":5,"summary":"Competitor research and customer feedback collection are mostly handled outside of current PM tools. There is significant demand for features that link research and insight management to product decision workflows.","quotes":["Competitor research mostly lives outside these tools.","A built-in tagging or feedback-tracking system that connects customer data to roadmap items would make it far easier to prioritise based on evidence."]}],"metrics":{"satisfaction_score":"Moderate (average NPS between -10 and +20; 3/7 would recommend with caveats, 2/7 would not recommend, 2/7 neutral/mixed)","switching_risk_percent":"40% (3/7 respondents are actively trialling or considering alternative tools; others cite lack of time or budget as main barriers)","pricing_sensitivity":"Moderate (some mention budget and licensing concerns as barriers to switching, but willingness to pay for better analytics and integration is implied)"},"recommendations":{"quick_wins":["Add executive-friendly export options (e.g., PowerPoint slides) for dashboards and reports","Provide built-in templates for product discovery, hypothesis tracking, and strategic planning","Streamline permission and sharing settings for easier onboarding and external collaboration"],"medium_opportunities":["Deepen integrations with research, analytics, and customer feedback tools (e.g., Dovetail, Google Analytics, survey platforms)","Enhance reporting and analytics to include goal/outcome tracking and cross-project visibility","Enable customizable, scalable dashboards that adapt to project size and user preference"],"strategic_bets":["Develop robust, AI-powered automation features for summarization, prioritization, and insight generation","Introduce end-to-end product lifecycle management, connecting ideation, research, delivery, and measurement in a single workflow","Build native support for strategic product frameworks and roadmapping, reducing dependence on external tools"]}}