To test the clarity and resonance of the Qatar Airways In-flight Maps Experience concept, focusing on users' understanding, perceived value, and emotional reactions.

[{"text":"Have you flown with Qatar Airways in the past 12 months?","type":"mc","options":["Yes","No"],"required":true}, {"text":"Do you often use the in-flight map feature when flying?","type":"mc","options":["Yes","No","Sometimes"],"required":true}, {"text":"Are you involved in travel planning and bookings?","type":"mc","options":["Yes","No"],"required":true}, {"text":"Do you hold any airline loyalty program memberships?","type":"mc","options":["Yes","No"],"required":true}, {"text":"Do you consider cultural inclusivity important in travel experiences?","type":"mc","options":["Yes","No","Not sure"],"required":true}]

[{"text":"In your own words, how would you describe the Qatar Airways In-flight Maps Experience?","type":"open","required":true}, {"text":"What value do you perceive in transforming a traditional in-flight map into an immersive journey companion?","type":"open","required":true}, {"text":"How relevant is this feature to your needs when you travel?","type":"mc","options":["Very relevant","Somewhat relevant","Not very relevant","Not at all relevant"],"required":true}, {"text":"Do you feel that this feature addresses a meaningful problem in in-flight experiences?","type":"mc","options":["Yes","No","Not sure"],"required":true}, {"text":"What specific benefits or features do you find most appealing in the described concept?","type":"open","required":true}, {"text":"How do you feel about the concept of integrating cultural and inclusive design into the in-flight map experience?","type":"open","required":true}, {"text":"How would you compare this concept to your current inflight entertainment or map experiences?","type":"open","required":true}, {"text":"If this feature were available, how likely would you be to use it?","type":"mc","options":["Very likely","Somewhat likely","Not very likely","Not at all likely"],"required":true}, {"text":"Do you have any concerns or foresee any risks with this concept?","type":"open","required":true}, {"text":"Is there anything missing or any questions you have about this feature concept?","type":"open","required":true}, {"text":"Overall, how does this concept fit with what you expect from a premium airline experience?","type":"mc","options":["Very well","Moderately","Not much","Not at all"],"required":true}, {"text":"What emotions does this concept evoke for you? (e.g., interest, excitement, skepticism, confusion)","type":"open","required":true}]

Thank you for participating in our survey. You will be reviewing a feature concept for an enhanced in-flight experience. Please share your honest thoughts—there are no right or wrong answers.

Qatar Airways In flight maps experience First Impression

Interview

Draft

Thank you for completing the survey. Your insights are invaluable and will help us refine our offerings.

Thank you for your interest, but it seems you do not meet the criteria for this survey.

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