Role-Based Access Control (RBAC) Competitor Research
Competitor Research
Competitor Analysis
Short Description
Okta
Okta provides an integrated identity management solution that includes Role-Based Access Control (RBAC) as a core feature. The company sets itself apart by combining user identity management with automated lifecycle processes that enhance security across multiple applications and services.
Microsoft Azure Active Directory
Microsoft Azure Active Directory offers Role-Based Access Control (RBAC) within its cloud platform, enabling organizations to manage access rights based on user roles across Azure services. Microsoft differentiates itself by seamlessly integrating with other Microsoft products and offering extensive support for enterprise clients.
IBM Security Verify
IBM Security Verify provides a comprehensive cloud identity as a service platform, with a strong focus on RBAC to enable precise access management and security compliance. IBM stands out by offering advanced AI insights to predict potential security breaches and adapt access controls.
Feature Availability
Okta
Microsoft Azure Active Directory
IBM Security Verify
Feature Observation
Execution and Depth
Okta
Microsoft Azure Active Directory
IBM Security Verify
Execution Observation
User Experience
Okta
Microsoft Azure Active Directory
IBM Security Verify
UX Observations
Differentiation
Okta
Microsoft Azure Active Directory
IBM Security Verify
Differentiation Observations
Pricing and Packaging
Okta
Microsoft Azure Active Directory
IBM Security Verify
Pricing Observations
Adoption Signals
Okta
Microsoft Azure Active Directory
IBM Security Verify
Adoption Observations
Strengths
Okta
Microsoft Azure Active Directory
IBM Security Verify
Strengths Observations
Weaknesses
Okta
Microsoft Azure Active Directory
IBM Security Verify
Weaknesses Observations
Opportunities
Okta
Microsoft Azure Active Directory
IBM Security Verify
Opportunitiy Observations
Threats
Okta
Microsoft Azure Active Directory
IBM Security Verify
Threat Observations
Can you see delta's?
Go into your competitors and make any changes you find through your research, then we can help you generate strategic observations.
Customer Interviews
Customer Interview Script
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Customer Interview Template
Introduction
Thank you for taking the time to speak with us. We are conducting research to better understand your experiences with [Competitor Name] and how it meets your needs.
Customer Profile
- Can you tell us about yourself and your role?
- How long have you been using [Competitor Name]?
- What led you to start using this product/service?
Pain Points Exploration
- What challenges did you face before using [Competitor Name]?
- What aspects of the product do you find frustrating or lacking?
- Have you encountered any issues that made you consider switching to another solution?
Pleasure Points & Key Benefits
- What do you love most about [Competitor Name]?
- Which feature or benefit keeps you using this product?
- How has this product helped you or your business?
Comparative & Improvement Questions
- Have you used any similar products? How does [Competitor Name] compare?
- If you could improve one thing about the product, what would it be?
- What would make you more loyal to this product?
Closing
Thank you for sharing your insights! Is there anything else you'd like to add? Would you be open to future follow-up discussions?
Pre Qualifying Questions
Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.
Prequalifying Questions for Customer Interviews
1. Basic Information
- What is your full name?
- What is your email or preferred contact method?
- What is your current job title and industry?
- Which country or region are you based in?
2. Competitor Experience
- Which of the following competitors' products have you used? (Select all that apply)
- Are you a current or past user of this product?
- How long have you used their product(s)?
- Why did you initially choose this product over others?
3. Usage & Engagement
- How often do you use the product on a weekly basis?
- What features do you find most useful?
- Are there any features you avoid using? If so, why?
- Have you stopped using the product? If yes, what led you to that decision?
4. Pain & Pleasure Points Interest
- What challenges have you encountered while using the product?
- What aspects of the product do you find most beneficial?
- Is there anything you would like to improve about the product?
- Can you describe a situation where the product solved a key problem for you?
5. Willingness & Availability
- Are you interested in participating in a short interview to discuss your experience?
- What are your preferred days and times for an interview?
- Would you be comfortable with your feedback being anonymized and used in our research?
Interview your competitors customers
While you take the time to validate the information in the competitor research, one way to get really clear is to interview your competitors customers.