Customer Interview Template

Introduction

Thank you for taking the time to speak with us. We are conducting research to better understand your experiences with [Competitor Name] and how it meets your needs. Your insights will help us enhance Product m8 and offer more valuable solutions.

Customer Profile

• Can you tell us about yourself and your role?
• How long have you been using [Competitor Name]?
• What led you to start using this product/service?
• On a scale from 1 to 10, how comfortable are you with using digital tools for business planning and ideation?

Pain Points Exploration

• What challenges did you face before using [Competitor Name]?
• What aspects of the product do you find frustrating or lacking?
• Have you encountered any issues that made you consider switching to another solution?
• What steps do you currently take to conceptualize business ideas, and where do these processes struggle?

Pleasure Points & Key Benefits

• What do you love most about [Competitor Name]?
• Which feature or benefit keeps you using this product?
• How has this product helped you or your business?
• In what ways does [Competitor Name] streamline your business ideation or planning?

Comparative & Improvement Questions

• Have you used any similar products? How does [Competitor Name] compare?
• If you could improve one thing about the product, what would it be?
• What would make you more loyal to this product?
• What features would you like to see that are not currently available in [Competitor Name]?

Closing

Thank you for sharing your insights! Is there anything else you'd like to add? Would you be open to future follow-up discussions? Your feedback is invaluable to us, and we appreciate your time and thoughts.

Prequalifying Questions for Customer Interviews

1. Basic Information

• What is your full name?
• How can we contact you? (e.g., email, phone number)
• Which industry do you work in?
• What is your current job role or title?

2. Competitor Experience

• Among the following competitors, which have you used? (Provide a list of competitors)
• For each product you've used, how long have you been using it?
• Why did you initially choose this product?

3. Usage & Engagement

• How often do you use this product? (Daily, Weekly, Monthly)
• Which features do you utilize the most?
• Have there been periods where you've considered changing products? If yes, what prompted this consideration?

4. Pain & Pleasure Points Interest

• Can you describe a significant challenge you've encountered with this product?
• What feature or aspect do you find most beneficial?
• What is one thing you wish to see improved in future updates?

5. Willingness & Availability

• Are you willing to participate in a detailed interview to share your insights and experiences?
• Could you specify your availability for a discussion?