Customer Interview Script: Validating Brand Creator

1. Introduction

Thank you for taking the time to speak with us today. We’re testing a new feature called Brand Creator, designed to guide business and product owners through defining the key elements of a new brand. Your feedback will be invaluable in refining this tool to better meet user needs.

2. Customer Background

• Can you describe your current role and how you typically approach the brand creation process for a new business or product?
• What tools or methods do you currently use to assist with brand development?
• Have you encountered any specific challenges or frustrations in the past when trying to define your brand identity?

3. Initial Reactions to the Feature

• Based on our description, do you believe the Brand Creator would solve a real problem for you?
• What aspects of Brand Creator appear most beneficial to you?
• Do you have any initial concerns or reservations about integrating Brand Creator into your brand development workflow?

4. Usability & Adoption

• If you were to use Brand Creator, how do you envision it fitting into your current workflow?
• What might prevent you from using Brand Creator regularly?
• Is there anything about the feature’s interface or process that seems confusing or could be a barrier to its adoption?

5. Uncovered Requirements

• Are there any additional features or capabilities you would need from Brand Creator to make it more useful for you?
• How well do you think Brand Creator integrates with your current methods of working?
• Can you think of any specific scenarios or use cases where Brand Creator might not meet your needs?

6. Overall Sentiment

• On a scale of 1-10, how would you rate the potential usefulness of the Brand Creator?
• Would you recommend Brand Creator to other business or product owners? Why or why not?
• What features or improvements would need to be added to Brand Creator to make it a 'must-have' tool for you?

7. Closing

Thank you again for your time and insights! Your feedback is incredibly valuable to us. Is there anything else you’d like to add? Would you be open to further discussions as we refine the feature?