Customer Interview Script: Validating Product Initiative Builder

1. Introduction

Thank you for taking the time to speak with us. We’re in the process of developing a new feature called the Product Initiative Builder, designed to streamline the creation of various product management documents like the Value Proposition and Initiative Canvas through automation. Your feedback will help us ensure it effectively meets your needs as a product manager or UX designer.

2. Customer Background

• Can you describe your role and responsibilities, particularly how you approach the development of new product features?
• Currently, what methods or tools do you use to create and manage product documentation such as feature descriptions and analyses?
• Have you encountered any significant challenges or limitations with these methods?

3. Initial Reactions to the Feature

• Having heard about the Product Initiative Builder, do you believe this feature addresses a real need in your role? Why or why not?
• Which aspects of the feature do you think could be most beneficial for your work?
• Do you have any immediate concerns or reservations about adopting this tool into your workflow?

4. Usability & Adoption

• If you were to use the Product Initiative Builder, how would you integrate it into your existing workflows?
• Are there any elements or aspects of the tool that might deter you from using it regularly?
• Can you identify any part of the feature that might be confusing or require additional clarification?

5. Uncovered Requirements

• Are there additional functionalities you would like this feature to include that weren't initially mentioned?
• How well does this feature align with the existing tools and processes you currently use?
• Are there any specific scenarios or edge cases where you think the feature might fall short?

6. Overall Sentiment

• On a scale of 1-10, how likely are you to use the Product Initiative Builder based on your current understanding?
• Would you recommend this feature to peers or colleagues within your field? Can you elaborate on your reasons?
• What improvements or additions would elevate this feature to being essential for you?

7. Closing

Thank you for your valuable insights! Is there anything else you'd like to add about your experience or needs in feature documentation and analysis? Also, would you be open to follow-up discussions as we refine and improve this feature?