Customer Interview Script: Validating Customer Feedback Analysis Feature

1. Introduction

Thank you for taking the time to speak with us today. We're testing a new feature designed to help you upload customer feedback from App Store and Play Store and present a dashboard of synthesized customer data, providing a breakdown of customer problems with clear actions. Your feedback will help us refine it to better meet user needs.

2. Customer Background

• Can you tell us about your role and how you typically handle customer feedback from app stores?
• What tools or methods have you used in the past to analyze this feedback?
• Have you encountered any specific challenges with interpreting or acting on this feedback?

3. Initial Reactions to the Feature

• Based on our description, do you think this feature would solve a real problem for you?
• What aspect of this feature do you find most appealing?
• Do you have any initial concerns or reservations about using this feature?

4. Usability & Adoption

• How easily could this feature be integrated into your current workflow?
• What might prevent you from using this feature on a regular basis?
• Is there anything about the feature that seems confusing or unintuitive?

5. Uncovered Requirements

• Are there any additional functionalities you would like this feature to include?
• How well does this feature align with the tools and processes you currently use?
• Can you identify any situations where this feature might not meet your needs?

6. Overall Sentiment

• On a scale of 1-10, how would you rate the potential usefulness of this feature?
• Would you recommend this feature to other product managers or UX leaders? Why or why not?
• What could make this feature indispensable for you?

7. Closing

Thank you again for your time and insights! Is there anything else you'd like to add? Would you be open to further discussions as we continue to refine this feature?