The Problem

Traditional inflight entertainment systems are passive and underutilized for commercial opportunities, lacking integration with Qatar Airways' diverse commercial offerings.

Customer Needs

Passengers desire a more engaging and personalized shopping experience during flights, with offers relevant to their journey, destination, and loyalty status, rather than fragmented or generic options.

Business Needs

Qatar Airways aims to create a new revenue stream by leveraging the IFE system for commerce, improving brand differentiation, and maximizing the ROI of Starlink connectivity through enhanced passenger engagement.

Operational Needs

Successful implementation requires integration with various Qatar Airways systems, secure data exchanges, and a modular, scalable platform that supports both connected and non-connected aircraft.

Success Metrics

Key performance indicators include marketplace penetration rate, conversion rate, revenue per passenger, Privilege Club engagement uplift, and Starlink utilization uplift.

Initial Concept

The feature will transform the IFE screen into a dynamic shopping platform, initially offering curated content with QR-based handoff to personal devices, eventually evolving to provide real-time inventory access and personalized experiences based on loyalty and PNR data.