Product Feature Builder
Qatar Cam
Feature Brief
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The Problem
Business and First Class passengers often require the ability to make video calls during flights, but holding a phone can be cumbersome and inconvenient during long flights.
Customer Needs
Passengers need a convenient, hands-free way to engage in video calls without compromising comfort during their flight. Qatar Cam addresses this by integrating video call functionality into the entertainment display, allowing for a more relaxed and efficient communication experience.
Business Needs
Integrating Qatar Cam enhances the premium experience for Business and First Class passengers, strengthening Qatar Airways' competitive edge in luxury air travel and potentially increasing customer loyalty and satisfaction.
Operational Needs
Successful implementation requires the integration of the Qatar Airways app with the in-flight entertainment system and reliable internet connectivity via Starlink on 777 aircraft.
Success Metrics
Key performance indicators include measuring the lag of the video stream, the length of call time, and the percentage of Business and First Class passengers utilizing the service.
Initial Concept
Qatar Cam will function through an embedded camera in the entertainment display, connecting to the user's device via the Qatar Airways app and Starlink internet, allowing passengers to conduct real-time video calls during their flight.
Feature Canvas
Objectives
Deliver an enhanced in-flight experience for Business and First Class passengers by integrating hands-free video call functionality into the entertainment display.
Goals
1. Provide passengers with a seamless and convenient video call solution during flights. 2. Differentiate Qatar Airways' premium offerings from competitors by leveraging advanced technology. 3. Increase passenger satisfaction and loyalty in Business and First Class.
Dependancies
1. Availability of Starlink internet on the 777 aircraft. 2. Collaboration with in-flight entertainment system providers for integration. 3. Development and testing of the Qatar Airways app for compatibility. 4. Regulatory approvals for in-flight camera use and data privacy considerations.
Deliverables
1. Embedded camera installed in the entertainment displays of 777 aircraft equipped with Starlink internet. 2. Integration between the Qatar Airways app and the in-flight entertainment system to enable video calls. 3. A high-quality, lag-free video streaming experience for passengers. 4. Analytics tools to track service usage and performance metrics.
Timeline
1. Research and planning: 2 months. 2. Prototyping and testing: 4 months. 3. Integration with in-flight systems: 3 months. 4. Pilot testing phase: 2 months. 5. Full rollout on Starlink-enabled 777s: 3 months.
Key Metrics
1. Average lag time of video streams. 2. Average length of video calls made during flights. 3. Percentage of Business and First Class passengers using the service. 4. Customer satisfaction ratings for the Qatar Cam feature.
Stakeholders
1. Qatar Airways Product Management Team. 2. In-flight entertainment system vendors. 3. Starlink Internet Providers. 4. Qatar Airways IT and App Development Team. 5. Cabin crew and customer experience teams. 6. Business and First Class passengers providing feedback.
Feature Research
It is really important at this point that you do additional research. We suggest you do Competitor Analysis and then Surveys and Customer interviews on the feature concept. to ensure your feature is bring value and solving customer problems. This helps you refine your thought and will aid in surfacing requirements.
Story Map
User Activities
User Stories
Success Metrics
Tasks
Value Proposition Canvas
Customer Jobs
- Conduct professional video calls during flights without interruptions.
- Stay connected with colleagues, clients, or family while travelling.
- Maintain productivity and communication during long-haul flights.
- Enjoy a hands-free, comfortable video calling experience.
- Utilise in-flight time effectively for business or personal purposes.
- Access reliable, high-quality video call features seamlessly.
Customer Pains
- Holding a phone for extended video calls causes discomfort.
- Limited options for hands-free video communication during flights.
- Concerns about video call quality and potential lag.
- Difficulty maintaining professionalism during in-flight communication.
- Inconvenience of setting up personal devices for video calls.
- Restricted availability to specific aircraft with required technology.
Customer Gains
- Enhanced comfort with hands-free video calling.
- Improved productivity through seamless in-flight communication.
- High-quality video calls with minimal lag.
- Convenience of integrated technology within the entertainment system.
- Ability to maintain professional connections during travel.
- Increased satisfaction with premium in-flight experiences.
Gain Creators
- Eliminates the need to hold a device during calls.
- Reduces concerns about video call quality and reliability.
- Simplifies the setup process for in-flight video communication.
- Addresses the discomfort of prolonged phone use during flights.
- Minimises disruptions with seamless app and system integration.
- Limits service to technologically capable aircraft for optimal performance.
Pain Relievers
- Provides a hands-free, lean-back video call experience.
- Ensures high-quality, lag-free communication.
- Enhances the premium in-flight offering for Business and First Class.
- Streamlines connectivity between personal devices and in-flight systems.
- Supports professional needs with reliable technology.
- Improves customer satisfaction and loyalty through innovation.
Products & Services
- Embedded camera in the in-flight entertainment display.
- Integration with the Qatar Airways app for video calls.
- Reliable Starlink internet connectivity for seamless communication.
- Custom software enabling real-time video conferencing.
- Analytics tools to track usage and performance.
- Availability on select 777 aircraft with Starlink.
Requirements
Product Feature Goals
Qatar Cam Goals
Seamless Video Call Solution
The primary goal is to provide passengers with a seamless and convenient video call solution during flights. By embedding a camera into the entertainment display, passengers can enjoy hands-free communication, enhancing their on-board experience.
Differentiation and Competitive Edge
Qatar Cam aims to set Qatar Airways apart from its competitors by integrating advanced technology into the luxury travel experience. This differentiation is intended to strengthen Qatar Airways' position in the premium travel market.
Passenger Satisfaction and Loyalty
Another key goal is to boost passenger satisfaction and loyalty, particularly among Business and First Class passengers. By offering innovative amenities like Qatar Cam, the airline seeks to maintain customer engagement and loyalty.
Strategic Fit
Enhancing the Premium Experience
The Qatar Cam aligns with Qatar Airways' strategy to enhance the premium experience for high-value passengers, thereby augmenting its reputation as a leading luxury airline.
Leveraging Technology for Competitive Advantage
By incorporating cutting-edge technology such as integrated video call functionality and leveraging Starlink internet connectivity, Qatar Airways can maintain a competitive advantage in luxury air travel.
Assumptions
Internet Connectivity Availability
It is assumed that reliable Starlink internet connectivity will be available on all 777 aircraft equipped with the Qatar Cam feature, ensuring a seamless video calling experience without disruptions.
Integration with Existing Systems
The project assumes that the integration between the Qatar Airways app and the in-flight entertainment system will be smooth and that any necessary system upgrades will be accomplished efficiently.
Regulatory Compliance
It is assumed that all necessary regulatory approvals for in-flight camera use and data privacy considerations will be obtained in a timely manner, allowing for a hitch-free rollout of the feature.
Customer needs to be meet
Customer Needs to be Met
Epic: Seamless Video Call Functionality
As a customer, I want to make hands-free video calls using the entertainment display in order to have a relaxed and comfortable calling experience during my flight.
As a customer, I want the embedded camera to provide a clear and high-quality video so that I can communicate effectively with the person on the other end.
As a customer, I want a reliable and fast internet connection to ensure my video calls are smooth and without lag.
Epic: User-Friendly Integration
As a customer, I want a straightforward way to connect my personal device to the in-flight entertainment system via the Qatar Airways app to initiate video calls seamlessly.
As a customer, I want the process of setting up a video call to be quick and easy so that I can focus on my conversation rather than the setup process.
Epic: Secure and Private Communication
As a customer, I want assurance that my video calls are private and secure while using the Qatar Cam feature to protect my personal and business conversations.
As a customer, I want to know that the camera is not watching my every move so that i can feel my privacy is respected
Epic: Performance and Reliability
As a customer, I require a high-performance video calling experience with minimal to zero interruptions during my flight.
As a customer, I want the capability to make video calls on long-haul flights without significant time restrictions so that I can conduct business calls without worry of the call duration.
Business needs to be meet
Business Needs to be Met
Epic 1: Enhance In-Flight Passenger Experience
As a business, we want to offer hands-free video call functionality incorporated into our in-flight entertainment systems, allowing Business and First Class passengers to engage in video calls comfortably.
As a business, we want to differentiate Qatar Airways' premium offerings by integrating cutting-edge technology that provides a unique feature not readily available with competitors.
Epic 2: Increase Customer Loyalty and Satisfaction
As a business, we want to enhance customer satisfaction by enabling a seamless and convenient video call solution, contributing to positive passenger experiences.
As a business, we want to foster customer loyalty by providing a luxurious and innovative in-flight service that meets the evolving needs of our high-end clientele.
Epic 3: Integrate Advanced Technology
As a business, we want to ensure the successful integration of the Qatar Airways app with the in-flight entertainment systems to facilitate video call capability.
As a business, we want to work alongside Starlink Internet Providers and entertainment system vendors to establish a reliable and high-quality video streaming service.
Epic 4: Measure and Analyse Service Performance
As a business, we want to implement analytics tools that track the video call service's performance, including lag times, call duration, and usage rates among Business and First Class passengers.
As a business, we want to collect customer feedback and metrics to continually assess and improve the Qatar Cam feature's effectiveness and passenger satisfaction.
Operational needs to be meet
Operational Needs to be Met
Integration with In-Flight Entertainment System
1. Collaborate with in-flight entertainment providers to ensure seamless integration of the Qatar Airways app within the entertainment displays.
2. Conduct extensive testing to verify compatibility between the Qatar Cam functionality and existing entertainment systems installed on 777 aircraft.
Reliable Internet Connectivity via Starlink
1. Ensure the availability and performance of Starlink internet on all 777 aircraft where Qatar Cam will be deployed.
2. Monitor internet connectivity to guarantee a high-quality video calling experience without significant lag.
App Development and Testing
1. Develop necessary updates and features for the Qatar Airways app to facilitate video calls through the entertainment display.
2. Implement rigorous testing protocols to ensure smooth app performance and user experience.
User Privacy and Data Security
1. Address regulatory requirements for in-flight camera use, ensuring compliance with data privacy legislation.
2. Implement secure data transmission protocols for video calls to protect passenger privacy and information.
Analytics and Performance Tracking
1. Develop analytics tools to measure key success metrics, such as video call lag time, call duration, and usage rates among eligible passengers.
2. Track customer satisfaction data related to the Qatar Cam feature to inform future improvements and iterations.
Proposed Roadmap
Roadmap Breakdown
Roadmap Timeline