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user research feature Competitor Research

Competitor Research

Competitor Analysis

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Short Description

SurveyMonkey

SurveyMonkey excels in providing users with a variety of survey types and the flexibility to create a custom survey experience. They offer robust features for designing surveys as well as generating shareable links for wide distribution, which makes them directly relevant to the described initiative.

Qualtrics

Qualtrics provides a sophisticated platform tailored for diverse research needs across various industries. Their ability to deliver complex survey tools, combined with powerful analytics and distribution options, positions them as a strong competitor for initiatives focused on selectable research types and link sharing.

Google Forms

Google Forms offers a straightforward and widely accessible approach to survey creation and sharing. It allows users to quickly select the type of questions and easily distribute the survey through a simple link, catering well to the essential aspects of the described feature initiative.

Feature Availability

SurveyMonkey

SurveyMonkey provides the feature to select the type of research one wants to conduct, integrated as a core part of its survey design tools. Creating surveys and generating shareable links for online distribution is fundamental to its service offerings and available to all users.

Qualtrics

The feature is core to the Qualtrics platform, available as a fundamental part of their research and survey solutions.

Google Forms

The feature exists as a core part of Google Forms, allowing users to create various types of surveys including customer feedback, market research, and educational assessments. It is available as a part of Google's free offerings.

Feature Observation

Execution and Depth

SurveyMonkey
  • SurveyMonkey allows users to choose from various survey types including market research, health assessments, customer satisfaction, and employee engagement surveys, tailored to specific research objectives.
  • Users can customize questions and answer choices to match the research focus using a drag-and-drop editor, enhancing the depth of survey creation.
  • The platform supports a variety of question types such as multiple choice, open-ended, or rating scales, which can be used to design complex surveys.
Qualtrics
  • Users can choose from various research types, including market research, academic research, product testing, and customer satisfaction surveys.
  • Integration for distributing surveys via links, email, social media, and embedded on websites.
  • Advanced customization options are available for survey design, question types, and branching logic.
Google Forms
  • Users can choose from multiple pre-set templates or start from a blank form to tailor the survey based on the type of research.
  • The platform includes options for various question types such as multiple-choice, checkboxes, and linear scales.
  • Users can easily generate and share a link to the online survey via email, social media, or embed it on websites.
Execution Observation

User Experience

SurveyMonkey

The interface of SurveyMonkey is highly intuitive, designed to facilitate easy navigation and quick learning for users of all technical skill levels. It offers templates and guided pathways tailored to various research needs, which simplifies the setup process and makes it straightforward to distribute surveys via direct links.

Qualtrics

The Qualtrics interface is user-friendly, designed to cater to professionals without requiring deep technical knowledge. It supports a drag-and-drop survey builder, making it accessible for users ranging from academic researchers to market analysts.

Google Forms

Google Forms is known for its simplicity and intuitive design, making it easy for users of all technical levels to create and distribute surveys. The tool supports automatic data collection and organization into Google Sheets, enhancing the user experience for data analysis.

UX Observations

Differentiation

SurveyMonkey

SurveyMonkey differentiates itself with robust analytical tools and the ability to integrate responses with other data tools like SPSS or download them in multiple formats. It further stands out due to its extensive library of question types and pre-built templates designed by research experts.

Qualtrics

Qualtrics differentiates itself through robust analytics and reporting tools that enable users to do complex analysis without needing additional software. Their real-time data processing and visualization tools stand out in the industry.

Google Forms

Google Forms stands out by seamlessly integrating with other Google Apps like Google Sheets and Google Drive, allowing for automatic data syncing and storage. Its robust collaboration features also enable multiple users to work on the same form simultaneously.

Differentiation Observations

Pricing and Packaging

SurveyMonkey

SurveyMonkey operates on a freemium model where basic features are available for free, but advanced features such as in-depth analytics, unlimited surveys, and professional templates are accessible through premium tiered subscriptions.

Qualtrics

Qualtrics offers tiered pricing, starting from a basic free version to more advanced options that add more features and support as part of enterprise packages.

Google Forms

Google Forms is available for free within the Google ecosystem, making it highly accessible to a broad audience. There is no additional charge for using basic features, which includes most functionalities needed for creating versatile types of research.

Pricing Observations

Adoption Signals

SurveyMonkey
  • Qualtrics promotes this core feature across various marketing channels including webinars, case studies, and targeted advertising.
  • Significant investments in their user help and support centers to assure effective onboarding and utilization.
  • Positive user sentiment observed in various reviews highlighting the ease of use and extensive capabilities.
Qualtrics
  • Google heavily markets its suite of productivity tools, including Forms, especially in educational and enterprise settings.
  • The simplicity and integration capabilities are often highlighted in tutorials and user guides provided by Google.
  • User sentiment generally remains positive, particularly highlighting the ease of use and integration with other Google services.
Google Forms
  • Google heavily markets its suite of productivity tools, including Forms, especially in educational and enterprise settings.
  • The simplicity and integration capabilities are often highlighted in tutorials and user guides provided by Google.
  • User sentiment generally remains positive, particularly highlighting the ease of use and integration with other Google services.
Adoption Observations

Strengths

SurveyMonkey
  • Ease of use with a clean, user-friendly interface that accommodates users at all technical skill levels.
  • Strong customization options allow for surveys to be tailored to specific research needs.
  • Broad integration capabilities with other data analysis tools.
Qualtrics
  • Flexible platform that suits a wide range of research needs.
  • Strong integration capabilities with other data tools and systems.
  • High-level customer support and resources such as training and community forums.
Google Forms
  • High level of integration with other Google services.
  • No cost to access basic features.
  • User-friendly interface that supports collaboration.
Strengths Observations

Weaknesses

SurveyMonkey
  • Premium features require a subscription, which might be a barrier for non-corporate users or small businesses.
  • Although there are many templates and question types, some niche research areas might not be fully supported.
Qualtrics
  • While powerful, the vast array of options might overwhelm new users without proper training.
  • Premium pricing for more advanced features can be a barrier for smaller entities or individual researchers.
Google Forms
  • Limited customization options for survey design relative to specialized survey tools.
  • Lack of advanced analytical tools within Google Forms itself.
  • Dependent on internet connectivity for both survey creation and submission.
Weaknesses Observations

Opportunities

SurveyMonkey
  • Expanding its template library to cover more niche markets and specialized research fields could attract a wider user base.
  • Introduction of more advanced analytical tools in lower-tier plans could make the premium features more accessible and competitive.
Qualtrics
  • Expanding their AI and machine learning capabilities to automate data analysis would enhance user productivity.
  • Develop partnerships with academic institutions for tailored educational packages.
Google Forms
  • Expanding the analytics features to provide more insights directly within Google Forms.
  • Enhancing customization and branding options for the surveys.
  • Integrating artificial intelligence to guide the creation of surveys based on the user's objectives.
Opportunitiy Observations

Threats

SurveyMonkey
  • Emerging competitors offering similar services at lower costs or through more innovative platforms pose a competitive threat.
  • Increase in data privacy regulations could impact the way surveys are distributed and how data is collected and analyzed.
Qualtrics
  • Rising competition from more niche, specialized tools that offer similar features at a lower cost.
  • Potential data privacy and security concerns that could affect user trust and adoption.
Google Forms
  • Competition from more specialized survey tools like SurveyMonkey that offer advanced features.
  • Potential privacy concerns given the broad data collection capabilities.
  • Changes in policy regarding data handling and integration across platforms could pose compliance risks.
Threat Observations

Can you see delta's?

Go into your competitors and make any changes you find through your research, then we can help you generate strategic observations.

Customer Interviews

Customer Interview Script

Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.

Pre Qualifying Questions

Its time to talk to customer below is a basic outline so you can interview your competitors customers and ask them about your competitors pain and pleasure points.

Interview your competitors customers

While you take the time to validate the information in the competitor research, one way to get really clear is to interview your competitors customers.