Product Feature Initiative Builder
user research feature
Initiative Brief
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The Problem
Product managers and business owners often face challenges in efficiently conducting user research, which is crucial for informed decision-making and product development.
Customer Needs
Customers need a way to quickly and easily create user tests without extensive manual setup. This feature addresses these pain points by automating test generation and participant recruitment, saving time and resources.
Business Needs
For the business, this feature is strategically important as it enhances the product’s value proposition by offering a seamless user research solution, thereby attracting more users and increasing engagement.
Operational Needs
Successful implementation requires integration with Webflow collections, Make for workflow automation, AI for form generation, and Google Forms for data collection. Internal teams need to ensure these systems are properly configured and maintained.
Success Metrics
Key performance indicators could include the number of user tests generated, user engagement with the feature, and the speed of test setup and execution. Further metrics may be developed as the feature evolves.
Initial Concept
The feature will allow users to select the type of user test they wish to conduct. Productm8 will then generate the test, connect users with participants, and provide a dashboard for viewing and synthesizing the results.
Initiative Canvas
Objectives
To empower product managers and business owners with an automated and efficient solution for generating user tests, synthesizing results, and gaining actionable insights to improve product development and decision-making processes.
Goals
1. Deliver a seamless and automated user research feature within Productm8 to reduce the manual effort required for test creation and execution.
2. Enhance user satisfaction by simplifying the process of connecting with participants and synthesizing user test results.
3. Increase user engagement and drive product adoption through added value to end-users.
Dependancies
1. Integration with Webflow collections for storing and managing test configurations.
2. Seamless workflows established via Make for automation.
3. Reliable AI-based form generation and Google Forms integration.
4. Internal team alignment for proper system setup and ongoing maintenance.
5. User feedback loops for iterative improvements.
Deliverables
1. An intuitive interface for selecting and generating user tests based on predefined or customizable scenarios.
2. Integration with Webflow collections, Make for automation, AI for form generation, and Google Forms for data collection.
3. A dashboard for synthesizing results and providing actionable insights to users.
4. End-to-end user flow connecting test creation to participant recruitment and result visualization.
Timeline
Phase 1: Research and Planning (2 weeks) - Define detailed requirements, conduct user interviews, and finalize tech stack configurations.
Phase 2: Design and Prototyping (3 weeks) - Develop UI/UX for test generation and dashboard.
Phase 3: Development and Integration (6 weeks) - Build the feature, integrate with Webflow, Make, AI, and Google Forms.
Phase 4: Testing and Iteration (3 weeks) - Conduct rigorous testing and refine based on feedback.
Phase 5: Launch and Monitoring (2 weeks) - Deploy the feature and monitor key metrics for adjustments.
Key Metrics
1. Number of user tests generated by the feature.
2. Time taken to generate and execute a user test.
3. User engagement rate with the feature.
4. User satisfaction score based on feedback.
5. Retention rate of users leveraging the feature.
Stakeholders
1. Product Managers - Primary users who will create and analyze tests.
2. Business Owners - Secondary users focused on strategic insights.
3. Development Team - Responsible for building and integrating the feature.
4. Design Team - Ensures an intuitive and user-friendly experience.
5. Marketing Team - Promotes the feature to attract and retain users.
6. Customer Support Team - Handles inquiries and feedback related to the feature.
Research
It is really important at this point that you do additional research. We suggest you do Competitor Analysis and Customer interviews to ensure your feature is on target and you can begin to capture requirements.
Story Map
User Activities
User Stories
Success Metrics
Tasks
Value Proposition Canvas
Customer Jobs
Customer Pains
Customer Gains
Gain Creators
Pain Relievers
Products & Services
Requirements
Product Initiave Goals
Customer needs to be meet
Business needs to be meet
Proposed Roadmap
Roadmap Breakdown
Roadmap Timeline