This guide helps product teams choose the right success metrics by aligning with the goals of stakeholders like marketing, customer support, and the business.

This post shows product teams how to write clear, actionable initiative requirements by aligning goals, strategic fit, and assumptions with well-structured customer, business, and operational needs—each with defined acceptance criteria and pro tips.

Explore how the Value Proposition Canvas helps product teams and business leaders align initiatives and business cases with real customer needs, ensuring you're building solutions that truly matter.

This post walks through how to create an effective Initiative Canvas by clearly defining objectives, goals, deliverables, timeline, key metrics, and stakeholders—plus practical tips to align your team and drive real outcomes.