At ProductM8, we know that building the right thing is only half the battle — the other half is knowing whether it’s actually working.

So how do you measure that? First, ask yourself:
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Whose definition of success are you working with?

Is it the business? The customer? Marketing? All three?

If you’re not clear on who you’re measuring success for, your metrics might look great on paper but tell you very little.
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Below, we’ve broken down key success metrics by stakeholder group — so you can align your team and measure what truly matters.

🎯 Marketing Metrics

If you're working with a go-to-market team or trying to increase awareness and growth, these are your go-to metrics:

• Monthly Unique Visitors – How many new people discover your product/site each month.
• Organic vs Paid Traffic – Understand what’s working harder: your content or your ad budget.
• Bounce Rate – Measures whether users are finding what they need or leaving too soon.
• Dwell Time – The longer users stay, the more engaging your content or experience is.

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💬 Customer Success Metrics

These metrics help you understand how well you’re supporting users and whether your product is helping them succeed.

• Conversion Rate to Customer – How well you turn free users or leads into paying customers.
• Support Tickets Created – A sign of where customers struggle (or your product shines).
• First Response Time – Fast support means better experience.
• Time to Close a Ticket – Quicker resolutions = happier users.
• Churn Rate – The number of customers who leave during a time period.
• Satisfaction Surveys – Direct feedback on your product’s performance.

💼 Business Operations Metrics

These help you evaluate performance from a business perspective:

• Active Users – Gauge real engagement.
• Monthly Recurring Revenue (MRR) – Your baseline growth metric in SaaS.
• Add-On MRR – Measures upsell success and feature value.
• New MRR – Growth from new customer acquisition.
• Average Revenue Per User (ARPU) – How much each user is worth.
• Customer Acquisition Cost (CAC) – How much it costs to gain each new customer.
• Annual Contract Value (ACV) – Total revenue from a customer over 12 months.
• Lifetime Value (LTV) – Net profit before the customer churns.

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🚀 Final Thought: Metrics Should Be Aligned with Intent

Metrics aren't just numbers — they’re signals. Make sure each one is:

• Aligned with a stakeholder’s definition of success
• Time-bound and measurable
• Actionable enough to help you iterate

Need help choosing the right metrics for your next feature or product launch?
ProductM8 is here to help product people make smarter, faster, more aligned decisions.