👉 Today we launched on Product Hunt

If you’ve spent time in product or startup world, you’ve probably been here.

You have an idea. A real one. The kind that keeps nagging at you in the background while you’re doing something else.

But somewhere between “this could be something” and actually doing something about it, things get messy. You’re not sure where to start. You open a blank doc. You write a few bullet points. Maybe you ask ChatGPT. You get a wall of text that sounds plausible but doesn’t actually help you think.

And then the idea quietly fades. I’ve watched this happen — in large companies, in small teams, and with founders who had genuinely good ideas but no real process for working them through.

That’s what kept bothering me.

After years of working across different organisations on business cases and product strategy, I noticed the same pattern repeating itself. The friction wasn’t the idea. It was everything that comes after the idea — structuring it, pressure-testing it, figuring out if it’s actually worth pursuing.

Most people skip that part. Or they try to do it with generic AI tools that generate content but don’t help you think. There’s a difference.

A tool that fills in a business model canvas for you isn’t the same as one that walks you through *why* each section matters and what your answers actually reveal about your idea.

That’s the gap I wanted to close.

So I started building ProductM8.

Not for enterprise teams. Not to replace consultants. Just a straightforward tool that takes a rough idea and walks you through it — step by step — until you have something clear, structured, and actually usable.

Business model canvas. Value proposition. Market research. Personas. Risk analysis. All connected, all in one workflow. And when you’re done, you can export the whole thing to PDF, Word, or PowerPoint and share it with whoever needs to see it.

The whole point is to take the friction out of how this gets done — so ideas that deserve a proper shot actually get one.

👉 Today we launched on Product Hunt

It’s a real milestone for us — and if you’ve found value in the resources and frameworks we’ve been sharing here, I’d genuinely love your support.

‍You can try ProductM8 free for 7 days — no credit card needed. And if you have feedback, I want to hear it. The honest kind.

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